• IMPRESSION ORIGINALE

100% recycled

Re-enchanting Packaging: When Sustainable Innovation Meets the Art of Gifting 1024 576 Tatiana Prudhomme

Re-enchanting Packaging: When Sustainable Innovation Meets the Art of Gifting

At IMPRESSION ORIGINALE, we believe that every gift deserves a wrapping worthy of it. More than just paper, packaging becomes here a means of artistic expression, a gesture of care—and above all, a commitment to a more responsible future. As the packaging industry rethinks its fundamentals, we embrace a vision where beauty and sustainability go hand in hand.

Elegant Commitment: 100% Recycled, 100% Made in France

Our ambition is to place gift wrap at the very heart of the gifting experience. Not as a disposable embellishment, but as an object of transmission—beautiful and conscious of our environment.

@IMPRESSIONORIGINALE

Elegant Commitment: 100% Recycled, 100% Made in France

Our wrapping papers are made in France using recycled materials—without compromising on quality or design finesse. This local and circular approach has never been optional; it lies at the heart of our philosophy. It ensures full traceability, drastically reduces the carbon footprint of transport, and supports exceptional French papermaking expertise. Our paper is eco-designed: it’s neither chlorine-bleached, nor plastic-coated, nor metallized. Instead, it stands out through its natural texture, high-definition mechanical printing, and meticulous finish. And because every beautiful gesture should be complete, our paper is also fully recyclable after use.

When Packaging Becomes a Matter of Innovation

Around the world, young companies are redefining the materials of tomorrow—and these breakthroughs inspire us. So we talk about them.

In Estonia, Kiud transforms textile waste into rigid sheets for luxury packaging, durable and reusable up to 20 times. Sparxell, a spin-off from the University of Cambridge, develops pigments made from cellulose—biodegradable and free of toxic dyes—that revolutionize how we perceive color.

Meanwhile, the Gozen studio is crafting a translucent material based on nanocellulose—lightweight and flexible, capable of embracing the boldest shapes in fashion and design.    In a similar spirit, Releaf Paper offers a pioneering alternative: producing paper from urban plant waste, especially fallen leaves. Each year, a mid-sized city collects around 8,000 tons of leaves—over a million tons at the European level.

Instead of incinerating or landfilling them, Releaf transforms them into wood-pulp-free paper with an ultra-low carbon footprint (0.066 kg of CO₂ per kilo). The result is a renewable, recyclable, forest-friendly paper. A brilliant solution that proves sustainable innovation can emerge from what we once considered waste.

These initiatives show that it’s possible to combine creativity, circularity, and performance—without sacrificing sensory appeal or refinement. They fuel our research and inspire us to go further in our own journey.

Wrapping Paper as a Manifesto

@IMPRESSIONORIGINALE

Gifting is, above all, about sharing emotion. At IMPRESSION ORIGINALE, we see every pattern as a standalone artwork, created by artists from around the world. The paper becomes an extension of the gift—and often, a lasting memory of it.

Our ambition is to place gift wrap at the very heart of the gifting experience. Not as a disposable embellishment, but as an object of transmission—beautiful and conscious of our environment. Finally, beyond choosing new materials, we give our ribbons a second life—both artistic and sustainable.

Some are hand-calligraphed to become unique decorative elements, while others are woven into new creations using leftover ribbon scraps. A way to recycle with elegance, and to extend the story of each piece.

Tomorrow, Between Art and Material

As the boundaries between craftsmanship, technology, and responsible design continue to blur, we remain committed to our mission: to replace the fleeting with the precious, the disposable with the desirable.

And together, let’s turn our responsible gifts into lasting emotions—memories that endure.

@IMPRESSIONORIGINALE

Behind the Scene

IMPRESSION ORIGINALE shares its know-how with a behind the scene of our ribbon masterpiece. Our founder, Mathilde, believes in the strength of giving and sharing her wonderful skills to support your own creating gift-wrapping capacities from simple to elaborate tutorials suitable for all skill levels. The secret resides in gifting your loved ones with attention, care and taking your time.

Interview: Meet the Founders of IMPRESSION ORIGINALE 1024 720 Mathilde Habert

Interview: Meet the Founders of IMPRESSION ORIGINALE

<>Meet the Founders
www.theidealist.com
Impression Originale wraps
Introducing

IDEALIST: We love the original, colourful, and creative world of Impression Originale, can you tell us how it began?

I was inspired to approach the art of wrapping gifts in a novel and creative way, founded in ethical sustainability.

Claire and I give priority to creativity and we have no limits so, like most businesses, we had an idea and we’re growing with it.

Creative Beginnings

home-page_founders_impressionoriginale

Welcome to our world!

With the aim to make a lasting impression, Mathilde Habert and Claire Commeau founded Impression Originale, offering exclusive luxury wrapping paper and couture bows and ribbons. A year on, with stockists such as the Conran Shop, Harvey Nichols, Château de Versailles and Paris department store Le Bon Marché, Mathilde tells us more.

HN-IOR-0038BLAS1C2017_Venice_LA_wrap_IMPRESSION_ORIGINALE
Notebook_CaliforniaLA_IMPRESSION_ORIGINALE_Bespoke
IOR-ASST0063RENR_cadeaux_IMPRESSION_ORIGINALE
MODERN HEROES

IDEALIST: For someone new to your brand how would you best describe it?

What do you remember when you receive a gift?

For us it’s the emotion that you feel, the hidden message within in the gift, the time and care it beholds. We believe that true luxury is the attention to detail and the unique emotion you experience, which will stay with you long after the gift is gone. Our aim is to rethink the art of giving with our beautiful products.

IMPRESSION_ORIGINALE_homepage_FêteDesPères
Being Friendly with the Environment

IDEALIST: Can you explain your commitment to the environment and the art community.

Our business is built on good ethics with all products responsibly made in France using 100% recycled paper. Caring for the environment is about the different decisions we make everyday, such as where we source our paper and what kind of supplies we work with. We left nothing to chance. In parallel, we decided to give a crafty touch to our business, going back to a local approach in production whilst always keeping our eyes open for new inspirations and artists.

IMPRESSION_ORIGINALE_homepage_ribbons_PelotesCouture
IOR-NSAT540ROS38_paired_Rodeo_of_Toucan

“we offer original designs, printed on 100% recycled paper made in France in a sustainable and ethical manner.”

COLLABORATING WITH ARTISTS

IDEALIST:

We’d love to know your process of finding and collaborating with artists.

You would be surprised, the process is actually quite ad hoc. We select the artist by “coup de coeur” (roughly love at first sight for the designs), whether we like the style, the spirit or a particular design. We usually approach the artist (or get approached by artists) and if a specific design matches our collective artistic orientation, we agree to work on an original design. We work with the artist to best format it for our wrapping format and technical specifications and they sign each design. It’s a fun and very creative process.

100% Recycled I Ethical I Original Designs

IDEALIST: What sets your products apart form other gift wrap?

“Daring to be different”

170617_003_photo Benoit Martin

In a nutshell we would say that we offer original designs, printed on 100% recycled paper made in France in a sustainable and ethical manner.

Our wraps are on XL sheets, which are substantially larger than the current standard in the industry. We also use a mechanical printing process, which gives very deep and colourful prints and makes this glossy aspect. Each wrap is doubled-side printed with a grid to make sure you get this perfect cut and we suggest matching ready-to-use ribbons and bows to compliment each design wrap.

We also ask our designers to sign their artworks which we think is quite unique in the wrapping paper world. Our inspiration came from artists signing their artwork when they create luxury pieces such as a scarf for Hermès (Claire is coming from textile design so that explains a lot!). It’s a nice way to recognise the unique artistry that goes into each work.

SECRET BESPOKE PROJECTS

IDEALIST: Are you able to tell us about any bespoke projects you have worked on?

With the Musée Rodin in Paris we have been asked to work on a surprise project. We have chosen one of our collaborative artists to develop a bespoke design based on the beautiful statues of Auguste Rodin and gave it a modern twist.

We feel very lucky to be able to work with these beautiful names and very inspiring places. We have also an on-going bespoke project with the Château de Versailles, where we have developed some commissioned designs based on the castle’s iconography. The designs are gorgeous and we cannot wait to see the final results in their boutiques next year!

From Seedling to Flowering

IDEALIST: How your business has grown?

We are just about a year old and are happy to see that our products have been well received as we are not only selling design wraps, we have a philosophy behind it, and I believe this makes the difference in our clients’ eyes. Our current stockists are: the Conran Shop, the Centre Pompidou, the Bon Marché, Harvey Nichols and we’d love to add other boutiques and museums to our list.

Atelier Cadeau Créateur Impression Originale
Liste Privée
Abonnez-vous pour un peu de magie  I  Join us for some magic
Nous gardons vos informations confidentielles I We respect your privacy